Press Release 04/25/06

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Zircon Retools Packaging and Merchandising.

CAMPBELL, Calif., April 25, 2006 — Retailers and consumers alike will benefit from Zircon's complete redesign of its product packaging and merchandising displays. The packaging change will help consumers choose the perfect tool and value-added instructional materials will help optimize its use. New point-of-purchase (POP) displays will help retailers increase sales and enhance the tool-shopping experience for their customers.

Retail customers will see the difference as soon as they see the new, eye-catching "try-me" display. Zircon® tools will be tethered to each POP display, allowing customers to actually handle the tools and explore features and functionality before buying. This new experience in tool shopping is expected to help customers confidently choose the right tools for them and, thus, enhance sales for retailers.

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Uncluttered simplicity is the theme of the new packaging. The package front displays the Zircon® brand, elemental product information, and intuitive icons that make choosing the right Zircon® tool as easy as looking at a picture. A series of eight icons with brief descriptors have been developed to do the job. The back of the package includes the same icons with expanded descriptions, along with photos of some typical applications.

New, added-value instructional materials have also been developed for Zircon's complete line of wall scanners. Designed to give consumers the information they need to optimize the value of their new tool and check out Zircon's other wall scanners, the materials include the following information on each tool:

• A tutorial that demonstrates proper usage;
• A guide that highlights some typical applications;
• Troubleshooting information to answer typical questions and resolve common mistakes;
• Solutions for handling unusual situations; and
• Tips and tricks from the professionals.

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"At Zircon, we've always taken pride in offering cutting-edge innovation that simplifies the use of our tools while maximizing their capabilities," stated CEO John Stauss. "This merchandising and packaging initiative will do the same for the purchasing process. We expect it to be a boon to retailers and consumers alike."

The new POP displays and packaging will begin rolling out over the next few months. It will start with wall scanning products and eventually extend to the company's full line of tools. Zircon® tools are available at leading home centers, hardware stores, mass merchandisers and professional outlets. All Zircon® tools come with a limited, one-year warranty. To locate a store near you, call Zircon toll-free at 1-800-245-9265.

Silicon Valley-based Zircon, celebrating more than 31 years in business, is dedicated to delivering innovative, easy-to-use technology to the world's toolboxes. Since 1975, the company has used patented technology to design, develop, manufacture, and market one-of-a-kind hand tools that perform critical, everyday jobs, saving users time and money. Zircon's products include the StudSensor™ family, the original and best-selling line of stud and joist finders, the new OneStep® line of products with patented CenterVision® technology, and a full line of electronic scanning, measuring, and leveling tools for almost every job. For more information about Zircon's family of products, call 1-800-245-9265.

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Note: CENTERVISION, DEEPSCAN, DIMENSION PRO, EXTREME PRECISION, iLINE, iSENSOR, LASERVISION, METALLISCANNER, MULTISCANNER,ONESTEP, RADAR VISION, REPEATER, SPOTLITE, TRISCANNER, TRUCAL, ULTRALEVEL 6, VIDEOLEVEL, VIDEOSCANNER, WIREWARNING and ZIRCON are registered trademarks of Zircon Corporation. AUTOCAL, DIMENSIONATOR, EASYMARK, HYPERTAPE, LEAK ALERT, MAKE NO MISTAKE, PLUMB PYRAMID, QUBE, STUDSENSOR, STUDVISON and WINDOW-IN-THE-WALL are trademarks of Zircon Corporation. (041307)