CAMPBELL, Calif., November 22, 2024 – Zircon Corporation, a leading provider of innovative scanning and detection solutions, appointed Jennifer Lim as Chief Marketing Officer (CMO). With over 15 years of diverse marketing experience at both startups and Fortune 500 companies, Jennifer will drive Zircon’s marketing strategy and enhance its brand presence in the competitive technology landscape.
Jennifer joins Zircon from Moleaer, Inc., where she served as Vice President of Marketing, leading marketing and communications for a groundbreaking environmental technology company. Under her leadership, the company achieved over 100% year-over-year growth in website traffic and secured media coverage from prestigious outlets such as Forbes, Fast Company, and Time Magazine.
“Jennifer’s experience in brand strategy, digital marketing, and campaign execution aligns perfectly with our vision for Zircon,” said Bob Shortt, President Global Sales and Marketing at Zircon Corporation. “Her proven track record of driving growth and her ability to engage diverse audiences will be instrumental in elevating our brand and expanding our reach in the market.”
Throughout her career, Jennifer has held key positions at iconic brands including Hyundai Motors, Beats by Dre, Pelican Products, and Harman International, where she consistently exceeded revenue targets and enhanced brand visibility. Her expertise spans a variety of marketing disciplines, including digital and social media marketing, experiential, management of agency partnerships and e-commerce.
“I am thrilled to join Zircon and contribute to its mission of delivering innovative solutions to our customers,” said Jennifer Lim. “I look forward to collaborating with the talented team here to build on Zircon’s strong foundation and explore new avenues for growth and engagement.”
Jennifer holds a Bachelor of Arts in Sociology from UCLA, with an emphasis on Business Economics. Her diverse skill set and passion for driving marketing excellence make her a valuable addition to the Zircon team.
About Zircon
Zircon Corporation, manufacturer of the original StudSensor™ stud finder, is a Silicon Valley-based company established and operating in Northern California since 1975. Dedicated to delivering innovative, affordable, and easy-to-use technology to the world’s toolboxes, Zircon’s patented technology supports the design, manufacture, and marketing of high-tech electronic hand tools, saving do-it-yourselfers and professional tradesmen time and money. Zircon® StudSensor™ stud finders, MultiScanner™ wall scanners, SuperScan® advanced stud finders, MetalliScanner® metal detectors, and electronic scanning, water detection, and leveling tools can be found worldwide throughout the Americas, Europe, Asia, Australia, and New Zealand. For more information, visit http://www.zircon.com.
